Client

Roe & Oak

Roe & Oak

Duration

7 Weeks

7 Weeks

Date

Date

Steady and constant as the growth of wood.

The roe was the wood's way of deciding whether to trust you.

Palis outdoor lifestyle brand logo on dark background

About the project

Roe & Oak started with a simple idea: make clothes the way the wood grows.

The Roe deer is an almost mythical creature, solitary and small against the ancient backdrop.

In a magical, brief moment, the deer might stand proud in a clearing, the sun's rays shining through, feeling safe and trusting that it belongs in the woods.

Challenges

Clothes made like wood, slowly and layered without haste, countering today's fast fashion.

Wood does not hurry; it takes its time, over generations, over decades, no rush, just pure and raw growth.