Client
Duration
Steady and constant as the growth of wood.
The roe was the wood's way of deciding whether to trust you.


About the project
Roe & Oak started with a simple idea: make clothes the way the wood grows.
The Roe deer is an almost mythical creature, solitary and small against the ancient backdrop.
In a magical, brief moment, the deer might stand proud in a clearing, the sun's rays shining through, feeling safe and trusting that it belongs in the woods.
Challenges
Clothes made like wood, slowly and layered without haste, countering today's fast fashion.
Wood does not hurry; it takes its time, over generations, over decades, no rush, just pure and raw growth.


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