Client
Duration
Coffee with passion.
Creating a bold identity that goes beyond a simple cup of coffee.
About the project
Moulá is motion. It is rooted in a unique coffee culture experience.
A concept project that allowed us to explore what an impossible-to-ignore coffee brand would look like.
Challenges
The challenge was building a sports identity that could compete with established giants while feeling authentic and scalable for a growing brand.
Parla Porte needed to move beyond “just another e-commerce shop” and become a recognizable name in the sportswear world. Their old platform lacked visual impact, their brand didn’t have a distinct voice, and their products were getting lost in a crowded market. We had to create a brand system that combined aspirational lifestyle elements with functional product design, and an online store that worked as seamlessly on mobile as it did on desktop.
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