Client
Duration
A lifestyle brand with a sporting edge
A brand in motion that feels like it gives you an edge in the outdoors.
About the project
A concept project that shows a clean sports brand for the outdoor and adventurous customer.
A logo that is still but in motion, along a brand identity that stands out as a symbol for outdoor adventure.
Challenges
The challenge was to develop a brand that works on multiple environments like the deep forest, the blue ocean and the warm harsh desert.
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