Client
Duration
Small treats, big care
Turn “just a treat” into a moment of care that supports real wellbeing.
About the project
Dogs living longer, happier lives because everyday treats finally work for their health, not against it.
This project was people and pet-centred, focusing on a trust relationship between the pet and the person who cares for them.
Challenges
Modern dog parents who see their dog as family, not a hobby.
City-based, informed, and taste-buying food and treats online. They read labels, compare brands and feel guilty with “mystery” snacks.
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